Keeping Up with the Joneses: 5 Ways for Improving your Lead Generation

Entrepreneurs from all industries explore new and old business tactics to improve their presence and lead generation. Perhaps you’ve dabbled in a variety of marketing methods in an attempt to entice your leads but have yet to see the outcome. You can certainly experience success with the amount of traffic to your website, but if your tactics aren’t reeling in the bait, maybe it’s time to rethink your strategies. These top five ways will revamp the way you look at lead generation.

Make Use of Giveaways and Contests

Have you ever set up a contest or giveaway? Perhaps you’re intimidated by the idea. Utilize this tool to reach new and old clients and offer something of interest. Maybe it could be 10 to 20 percent off a service or product, or even a free resourceful eBook. Whatever you decide, this will entice others to join in.

Incorporate Backlinks Research

Behind every great website you will find relevant backlinks and resources that make that site look credible. Are you sitting on your information? Viewers want specifics and they want to know where your information is coming from, so always use a credible, factual source (such as .gov, .biz, etc).

Create Niche-Related Webinars

By creating a webinar for your leads, you will have the opportunity to talk about your service or product. You could choose a topic within your niche and offer a free or half-cost tutorial to those looking for more information. Perhaps invite a guest speaker to join in on this specific topic. It’s an excellent way to generate new leads and get them interested in what you’re selling.

Be the Social Media Master

Make it visibly known that you’re on social media by adding buttons to each page. Add buttons to each blog and page that allow readers to like, comment and share your posts. Give your clients the ability to share your posts with those who might find the information helpful.

Optimize Your Website for Lead Generation

Did you know that you have exactly 10 to 20 seconds to impress your viewers or they’ll move on? When your leads visit your site, what are they looking at? Are you clear as to what your site is all about? Do you provide them what they need, and can it solve their problem? These questions are imperative to the growth of your business. Ask yourself if your website has a clear and concise direction for your leads.

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