Whoever said coming up with blog content ideas is easy must be new to the job. Generating smashing hit subjects on a daily or weekly basis is a challenging proposition, and there’s no one right way to go about doing it. However, there are a few hidden secrets that we regularly employ here at Rocket Post that we’d like to share with you.
Take a look at our methods to drum up some bookmark-worthy material.
- Use Google Analytics Queries: Not only is Google Analytics a useful tool for figuring out how traffic is getting to a website, it can also be used to develop content for company blogs. Check out the “Queries” section under the “Acquisition” tab in Google Analytics. In this area, Google has listed out the search queries that are getting readers to your site. While Google’s privacy options do limit some of the data collected here, it’s still a fair representation of how a site is appearing in searches. If searchers tend to click on content from your site that deals with one particular thought or a topic circulating the industry, it would be ideal to pursue that subject further. Draft a post on the opposing viewpoint or share an anecdote that directly hits on the queries showing up in Analytics. Identify the keywords that hit the most and continue to exploit them!
- Leverage Current Events: Current events are the perfect opportunity for brands to chime in and generate quality views. Content based off of these affairs won’t stand the test of time like evergreen content, but when done correctly, spinning off current news can bring in new followers.Take our House of Cards addiction. When the second season of the show premiered in February, we took the opportunity to craft a blog around our favorite guilty pleasure: “What House of Cards Can Teach You About Blogging”. Approaching themes like this not only makes writing more fun, but it will draw in readers who are also fanatics of Mr. Underwood.
- Continue Past Successes: Regularly analyze your past topics, and look for common trends among successful articles. For example, if shorter posts with images seem to perform best, then continue this structure. If posts about social media get more views than posts about SEO, bust out more Twitter and Instagram articles! Repeat and perfect the styles and topics that have worked in the past to generate cut-above content.
- Change Up the Blog Focus: On the other hand, is there a theme your blog isn’t focusing on? Maybe these shorter posts, or articles about social media don’t even exist on your blog? If your content is getting stale and there’s a need for change, switch things up. Are you too concentrated on one subject? Search for an angel that readers would be interested in and run with it!
- Brainstorm After Social Interaction: Traditionally, social media is used to share branded content with an audience, in hopes that they’ll like it and interact with it! Use these interactions to craft content that followers want to read. If a group of tweeters regularly engages with certain topics, continue to explore that topic through new content. Leave no stone unturned!
- Look Through Customers Eyes: Constructing content for a blog can sometimes be as simple as asking, “If I were a customer, what would I be interested in?” Put yourself in the shoes of the target audience, and build content that answers specific questions they might have.
- Ask for Guest Posters: Farming content and publishing dozens of spammy blogs every week from various authors is not the way to go about guest posting. In fact, doing this will earn you a slap on the wrist from Google.Search for only high authority writers; this means they’re an influencer in your brand’s industry, and will be writing to share new ideas, not to generate link juice. By publishing guest visitor every once and a while, a brand will grow their blog traffic by gaining access to the bloggers’ audience.
- Curate Content from Fans: Content curation is the new big wave in online marketing. Fans are creating and sharing content every second of every day on Twitter, Instagram, and Pinterest. Why not construct new works of art with these already existing posts?But where do you find this user generated content? Instagram is the perfect platform to start on. Search hashtags with the company name and see what the brand’s audience is ‘gramming. Formulate together a post about how fans use your product or service. This type of content not only validates the brand, but it invites new customers to try out products that their fellow shoppers have already indorsed. Leverage this relationship and use it to grow a blog following by featuring them on-site!
Stumped on your next blog? What content would you be interested if you were your brand’s audience? What successes can you continue? What topics fell flat? There’s no right way to go about coming up with new topics, only endless potential for new and exciting content that followers don’t even know they need yet!