Want more traffic to your site? Who wouldn’t? There are thousands of strategies out there to lay down the groundwork to increase website traffic, but there are also small things you can do as a marketer to immediately drive up the numbers. Here are 25 ways to get started:

  1. Research paid search strategies — Advertise online, buy ad space, and keep an eye out for digital marketing opportunities.
  2. Build your social media channels — Make sure the company has a Facebook page, Twitter, LinkedIn, etc.
  3. Focus on SEO keywords — Is your blog optimized for SEO? Draw in readers and get your site noticed.
  4. Start a website forum — Customers like to ask questions, so give them their own space.
  5. Hire professional content writers — If you’re not a great writer, consider hiring professionals (preferably those with SEO experience).
  6. Get your company on YouTube — Video marketing is huge. Sign up for a YouTube account and explore the opportunities.
  7. Produce a podcast — Start a relevant podcast to draw in listeners. Always link back to your site!
  8. Give Pinterest a shot — Pinterest doesn’t work for every business, but you never know until you try.
  9. Set up Google Authorship — Link content you create with a Google+ profile.
  10. Reply to follower’s comments — Don’t ignore questions or concerns. Address them head on.
  11. Compile an eBook — Offer a free eBook.
  12. Attend relevant conferences — Get more involved in the business and meet other professionals.
  13. Enhance your company sites — If the company’s website needs an update, stop delaying it and make it great.
  14. Start a newsletter — Got an email list? Start a newsletter and send out weekly or monthly emails.
  15. Collaborate with other professionals — Work with others to give your business a boost.
  16. Post frequently — Keep a schedule, share helpful content, and create compelling blog posts.
  17. Link to your site — Always link to your site on all your social media pages.
  18. Consider guest blogging — If there’s time to spare, write a guest post for one of your favorite blogs.
  19. Focus on email marketing — Invest in an email marketing campaign.
  20. Start a community — Reach out to like-minded individuals and companies.
  21. Stay active — Don’t let social media sites and blogs die. Keep fans and readers coming back for more.
  22. Research your competitors — Figure out what your competitors are doing and what works for them.
  23. Host webinars — Offer a helpful webinar and become an industry thought leader.
  24. Be kind and thoughtful — Show your fans and followers some love.
  25. Run a promotion/giveaway — Giveaways and promotions are a great way to increase traffic.

Nothing gets a marketer’s blood pumping quite like a spike in traffic. Is there anything we missed? Share with us!


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