3 Tips on Making a Website a Lean and Mean Lead Generation Machine

According to a study performed by the B2B Technology Marketing Community, 61 percent of businesses polled claimed their biggest challenge was generating high-quality leads. Finding ways to optimize your website for maximum lead generation is essential. If you are like most business owners, you’re probably confused about where to start when it comes to turning your website into a lean and mean lead-generation machine. Read below to find out some helpful tips you can use to make getting quality leads from your website easier.

Post Forms on All of Your Website Pages

The first step in creating more leads on your website is making contact forms accessible to your visitors. Putting contact forms on each page of your website is a great way to get a higher rate of engagement. One of the best ways to drive more traffic to the forms you have on your website is through email marketing. A study conducted by FormStack found that 61 percent of business owners polled said the majority of their form traffic came from links included in their marketing emails.

Testimonials and Photos Add Credibility

Are you looking for a way to increase the credibility factor your business has? The best way to do this is by adding photos and testimonials from current and former customers. Giving potential customers a sense of what your business does and who you serve is easy with these testimonials. Nearly 65 percent of senior marketing officials polled by HubSpot believed that visual assets like testimonials and photos were paramount in how they communicate the story of their brand. When used in the right way, photos and testimonials can help you generate quality leads on a consistent basis.

Speak to Your Audience With Videos

For most business owners, using the power of video allows them to convey ideas and concepts to their audience in a way that words never could. Most website visitors are more likely to watch a 30-second video than they are to read a 1,000-word blog article. When putting videos on your website, you need to make sure they are optimized for mobile viewing. Statistics show that nearly half of the videos viewed online are through a mobile device. Also, 92 percent of mobile video viewers will share the content they watch with others. By making your videos accessible to mobile users, you will be able to spread the word about your products and services with ease.

Optimizing your website for maximum lead generation will require a bit of trial and error. Learning from the mistakes you make will help you greatly in the long run.

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