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Link building is one of those online marketing strategies that has a clear right and wrong way. Good link building will increase a website’s trust flow, while increasing search engine ranking page performance, while bad link building can completely destroy a site’s ranking. Luckily for online marketers, there are clear and definitive ways to not suck at link building. First, let’s divide link building into two categories: internal linking and external linking. Internal links are the links put on your website that point to older pages on that website. The purpose of internal linking is to direct users to your best, most relevant pages and also to spread your site’s authority to the right pages. External linking is done for the purpose of building a website’s link profile and trust flow, which is increased by having authoritative and trustworthy sites link to yours from within their pages. Internal links are intended to direct users whereas external linking is meant to influence Google and increase SERP. Okay, now that we have a basic understanding of link building, what does it take to do it right? Here is how to not suck at link building.
When done correctly, internal linking can be very beneficial to SEO. The goals here are to help users and to also direct Google to the pages that you believe are of highest value to readers. Basically, you’re taking your site’s authority and spreading it around your pages like a peanut butter sandwich, with some pages getting more love than others at your discretion. Ineffective internal link building means you’re putting too many links in your copy, the text isn’t descriptive, or the content you’re linking to isn’t relevant. Here are some of our rules:
External linking is a bit trickier than internal link building because the line between good marketing and spam is extremely thin. The goal of external linking is to have your domain or specific pages linked to from other authoritative websites. This can be done in a number of ways including guest blogging, press releases, blog commenting and more. Doing one of these methods wrong, however, can make your website seem spammy to readers and even worse, Google. Here are 3 rules to help you avoid bad external link building:
Building links correctly will raise a website’s trust flow. Don’t make Google mad, and practice bad link building which will result in abysmal website ranking. Ready, set, link!