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We all need a change of pace now and then: a new haircut, a fresh coat of paint, perhaps a new outfit. The same goes for our businesses. While consistency in your messaging and branding is key, every so often your business may need a facelift. It’s time for a rebrand.
Depending on how old your business is, you may not have paid much attention to your branding in a while. After all, consistency is key. But if you’re just launching your business or startup, you may find that some rebranding or tuning is needed as you unveil new products, services, or pivot into a new direction.
Wherever your reason for rebranding, the last thing you want is to end up with something you’re not satisfied with, that doesn’t meet the needs of your business, or simply doesn’t connect with your customers. It’s expensive, not to mention confusing. You need a game plan to nail your company’s rebrand.
Luckily enough, we have that game plan. We’re going to walk you through the basics to a successful rebrand you’ll be satisfied with, your customers will love, and that will serve you and your bottom line for years down the line.
The good news is that the very same rules that helped guide your first branding can—and should—apply to your rebrand. The key difference is that you are taking an established brand and developing a new, perhaps differentiated identity. So, you must take into consideration a few things.
A rebranding is a big moment for your business. It’s an opportunity to reach new customers, to delight old ones, to reestablish your company’s personality, and to simply start a new chapter. And the last thing you need is to rebrand, then re-rebrand, then re-re-rebrand, and so on.
But with the right considerations, you can nail your company’s rebrand like an expert. And trust us: There is no better feeling.