You don't know what you're doing. Ok, maybe you do. But a little karate's a dangerous thing. We blow the hinges off the best kept secrets in DR, and will show you where you're making mistakes and how to correct them FAST.
History was made last year. Selfie, guac, srsly, babymoon, and fawxhawk were just a few of the words added into the Oxford Dictionary. Do these help streamline the understanding of your marketing strategy? Probably not. But the following definitions will. Srsly.
Algorithm – The process and formulas that allows computers and applications to function.
ALT Text – Search engines can’t read images and only recognizes text. Alternative text is associated with the image, and allows for Google to find your information.
Anchor text – clickable text with that is hyperlinked to a new webpage.
Black Hat SEO – The attempt to enhance search engine rankings through methods that are frowned upon. See keyword stuffing.
Bounce Rate – The percentage of visitors who enter a website then “bounce” without clicking around to other pages or links. The lower the bounce rate, the better.
CPC – Cost per click; the price per click in Internet advertising
CPM – Cost per impression; the price per 1,000 impressions used both online and offline. See impressions.
CTR – Click-through rate; the rate at which an advertisement is clicked on
CPA – Cost per acquisition; the price per lead conversion
Domain Authority – The estimate or score of how well a website performs in search
Earned Media – The organic publicity gained through marketing strategies. When a company posts a link, and a follower shares it, that extra promotion by that person is earned media.
Fold – The look of a website before scrolling down. Above the fold is where all vital website information should be displayed to avoid a high bounce rate.
Geo-tagging – The procedure of adding the location of a photo, or post, often on social media.
Keyword Stuffing – A frowned upon process of cramming in as much keywords as possible, in order to manipulate a site’s search engine ranking. See Black Hat SEO.
Inbound Marketing – The strategy of earning, not buying, a user’s attention, often through social media and engaging content. This type of content, blogs and eBooks, adds value to the brand or company.
Impressions – A measurement of how many times a website is displayed after searching, whether it is clicked on or not.
Landing Page – A web page where traffic is sent to prompt a result. The most effective landing pages are in the form of a lead capture page.
Link Building – The development of strategies to generate links to a website from other websites.
Local SEO – A specialized form of search engine optimization to increase ranking with geographic keywords.
Long Tail Keyword – The lengthy and specific keywords that are makes up the majority of search engine traffic, but are less common.
Meta Description – The description of a website that communicates with search engines. This description doesn’t have much impact on search engine rankings, but initiates clicks.
Meta Keywords – The keywords specifying what a website is about.
Owned Media – The media created by a company and/or brand. The brand’s website, social media accounts, and blog are examples.
Page Title/Title Tag – The displayed title in search engine result pages.
Paid Media – Form of media that is paid for to encourage engagement, click-throughs or interest. Social media advertising, pay per click ads, and paying influencers are the most common examples.
SERP – Short for search engine results page.
Splash Page – A pop up page that is not part of the website pages, usually with a strong call to action.
User Generated Content – Photos, videos, or posts from unpaid influencers. See earned media.
White Hat SEO – The search engine recognized method of search engine optimization. Opposite Black Hat SEO.
You’re now equipped to conquer your marketing strategy. Srsly, go get ‘em!